A call to action is intended to catch a user’s attention and direct them to take an action, whether it be buying a product, reading an article, or making contact with a business.
Calls to action should stand out from the rest of the site, and use clear and appealing wording to encourage users to take the action. While they are commonly used above the fold, it is important to ensure that calls to action are used effectively throughout your website. Below are some examples of call to action buttons.
Puma Running
Timy
Campaign Monitor
Humaan
Doxie
Resources
- CSS3 Button Tutorial – Create stunning CSS3 buttons with this simple tutorial
- cssbutton.me – Choose from existing styles, or create a brand new button